The merge with Socios is not Spider-Man’s first swing into Web3, as Marvel launched NFT collectibles based on the superhero in 2021 via the VeVe platform. Two versions of Spider-Man sprint across the pitch at Reale Arena. Users can also redeem their fan token rewards for Spider-Man merchandise. Socios fan token holders will also have the chance to be selected for trips to attend world premiere showings of “Across the Spider-Verse” in Los Angeles, Madrid, Milan, and London. We will definitely leverage this network effect wherever there is an opportunity to bring value to our users, our partners, and ourselves.” “They benefit from the network effect, which makes them even stronger. “Our global multi-sport roster partner is a huge asset, not just for but for our partners as well,” Morando said. The majority of Socios users are between 18 and 35 years old, according to the company. Socios has partnerships with more than 160 sports teams around the world, and its parent company Chiliz bought a $100 million stake in FC Barcelona’s media studio last year. The superhero is also making appearances at stadiums and training facilities for prestigious clubs such as Inter Milan, Juventus, and Atlético de Madrid-where he’ll take part in perks exclusive to Socios fan token holders, such as visiting locker rooms and watching matches from VIP boxes. Image: Īn actor dressed like Spider-Man was recently wired down from the rafters to the pitch of Reale Arena in Spain before a LaLiga match between Real Sociedad and Real Madrid. ![]() Spider-Man descends from the roof of the Reale Arena in San Sebastián, Basque Country, Spain. $0.04686224 -5.15% Terra Classic (Wormhole)Įnglish Premier League clubs Manchester City, Arsenal, Crystal Palace, Leeds United, and Everton are also part of the marketing initiative.Īndrea Morando, Chiliz’s head of partnerships EMEA & ROW, told Decrypt that the pairing “came across very naturally” in terms of storytelling, with Socios describing the various perks and benefits attached to fan tokens as “super powers” for holders.
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